You’ve probably noticed there’s a bit of uncertainty around at the moment. No-one seems sure about the outcome of […]
How not to hurt customers with digital marketing
Marketers have been in the news recently for many of the wrong reasons, usually when we’ve allowed the use […]
What if you had to embrace a change culture?
A new season of Formula One motor racing is about to start, and with the Mercedes team showing a […]
Whose world, whose eyes?
I attended an interesting event earlier this week in Birmingham organised by UKITA. It concluded with a panel Q&A […]
How do you choose your marketing activities?
I have been working with two new clients in recent weeks, and as usual we have started with a […]
Are you engaging your audience?
We probably all accept that getting a marketing message in front of someone is only the first hurdle; we […]
Customer referrals on Friday 13th?
Today isn’t a great day for anyone who is superstitious. In fact they are probably reading this with their […]
Message received… or over and out?
In marketing as well as in other business communication, it’s really easy to think that sending out a message […]
Growth Accelerator – does what it says on the tin
Earlier this week I attended a Growth Accelerator briefing event in West Bromwich, where we learned some interesting facts […]
How to avoid the empty chairs
It may just be me, but I’ve observed recently that it is becoming more challenging to plan and organise […]