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Aardvark Marketing > Blog > 2014 > January

Month: January 2014

  • Online and Offline combination the magic combination

    Posted on January 13, 2014January 23, 2023

    On Thursday John Lewis reported strong Christmas results, like for like sales up 6.9% vs. the previous year. Whilst […]

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    • Do your funnels leak or filter?

      Posted on January 13, 2014January 23, 2023

      Sales and marketing often use the concept of a funnel to describe the process by which opportunities turn into […]

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      • Wow – what happened to our big name brands?

        Posted on January 13, 2014January 23, 2023

        Woolworths, HMV, Ratners, PanAm, Blockbuster, Comet … Big name brands that suddenly disappeared from our lives in recent years […]

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        • How better marketing can increase charity donations

          Posted on January 13, 2014January 23, 2023

          The UK Government Behavioural Insights Team (or BIT for short) recently gave some thought as to how Joe Public […]

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          • Beware the race to the bottom

            Beware the race to the bottom

            Posted on January 4, 2014January 23, 2023

            Price competitiveness – it’s a topic that always guarantees an interesting discussion with a client but one that is […]

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