Scarcely a day goes past without me being invited to attend a trade show, business expo, seminar, event or […]
Conflicting objectives?
Like many people, I’ve been following the story over the last few days of the CQC alleged cover up. […]
What’s your manifesto?
The Marketing Society recently published a new manifesto for marketing excellence in their words “a new and improved formula […]
Geese, golden eggs and marketing strategy
Like many of you, I am often asked what we do for our clients, usually by business owners who […]
Too much information, not enough action
I’m not a particularly loyal supermarket shopper. Sometimes my choice of shop is driven by my location, so for […]
The power of WHY
In a recent blog, I was describing how children go through that phase where they keep asking “why?” – […]
Are your customers really at the heart of your business?
Yesterday I travelled to the Marketing Week Live! conference at London Olympia to find out at first hand from […]
Marketing and the council elections
Even those who don’t follow politics closely will have stuggled to avoid the media coverage of this week’s council […]
Pass it on-part 3
Yes, the moment you avid readers have been waiting for! The third and final installment of my thoughts on […]
Who asks ‘stupid questions’?
I attended a great meeting this morning, organised by CESTAM at Worcester Bosch. The excellent keynote presentation by the […]