Sales and marketing often use the concept of a funnel to describe the process by which opportunities turn into […]
Blog
Wow – what happened to our big name brands?
Woolworths, HMV, Ratners, PanAm, Blockbuster, Comet … Big name brands that suddenly disappeared from our lives in recent years […]
How better marketing can increase charity donations
The UK Government Behavioural Insights Team (or BIT for short) recently gave some thought as to how Joe Public […]
Beware the race to the bottom
Price competitiveness – it’s a topic that always guarantees an interesting discussion with a client but one that is […]
Out with the old, in with the new
As the Christmas and New Year break marches ever nearer, for many of us in business it signals that […]
How to make your business a winner
Our Aardvark Marketing Club session this week was about planning – usually a subject guaranteed to put everyone to […]
2014 – The Year of Effective Marketing
That’s my New Year Resolution for Aardvark Marketing Consultants. In 2013 we have piloted a new approach to B2B […]
FSB & Worcester University debate, 14th November, 2013
Gill Hutchinson with fellow panellists Michelle Mills-Porter, Dale Parminter,Chris Boulton and presenter Dr Emma Philpott after the lively FSB […]
Faith, hope and charities
Welcome to the brave new world of the Big Society, in which charities and voluntary groups are asked to […]
What are you aiming to achieve?
In recent weeks I have had a number of conversations in clients meetings and at our Marketing Club about […]