2014 – The Year of Effective Marketing

That’s my New Year Resolution for Aardvark Marketing Consultants.
In 2013 we have piloted a new approach to B2B marketing for two clients (many thanks to them for their bravery, patience and commitment!) and I am confident that in 2014 we will be rolling this out to many more. As the year progresses there will be lots of news in our blog and on the website about our “Sales Generator”, so I won’t go into details now, but here’s a small taste of what it’s about.
The Aardvark Sales Generator is for clients who want to transform their marketing from a loose assortment of fluffy activities that they hope will generate leads, enquiries and customer loyalty to a repeatable and self-improving system that finds and converts potential customers into qualified sales prospects. In effect, the Sales Generator keeps the sales pipeline full.
There are too many SME business owners with great products and services which aren’t growing as fast as they could be and in many cases poor marketing is a significant factor. Marketing plans that largely repeat the previous year, copy competitors and aren’t measured are just not good enough.
So my goal for 2014 is to refine the approach based on the learning from our pilot and then offer it to other B2B business owners who want marketing to be measurably productive, properly integrated with their sales process and at the core of their business growth plans.
It won’t be easy, but I’m convinced it is the right thing for our current and future clients and the whole Aardvark team is excited about this new development and working flat out to have everything completed and ready to go live early in 2014. I hope your plans for 2014 are equally exciting.
As this will probably be my last blog of 2013, I would like to take the opportunity to wish you a very Merry Christmas and a successful 2014.