Perfect pitch

[vc_row][vc_column][vc_column_text]Getting in front of prospective new clients can be a tricky business. Both in actually getting there, and what to do once you are there. Some businesses routinely ask for three competitive pitches for services, for example three web designers, three SEO companies, three creatives. So being one of the three gives you the chance to sell yourself to the new client.

However there-in lies the problems. You don’t know the client, you probably won’t have had the chance to sit down and talk to them, ask the questions that you need to know the answers to, to do a really good job. So, to a certain extent you are pitching “blind.” You have to use considered guesses to try and accurately assess what the client wants.

The problem with competitive pitching as a creative, is that you are asked to come up with ideas which you aren’t necessarily going to be paid for. You can feel torn. On the one hand you want to win the contract, so you want to offer up your best, but on the other hand, you can be worried that you are giving away your ideas.

Ensuring that you have well-presented examples of previous projects will help to be able to provide clients with ideas of what you can achieve, and time spent collating these resources is well spent. Carefully written case studies, client testimonials, examples of projects from initial briefs through to project competition will show your prospective client how you work, and your results.

Selling processes can be tricky, but ensuring that you have good well put together resources will help to optimise your time, and reduce some of the stress involved with the selling process. If you are struggling with your selling process, why not arrange a face to face meeting with us to discuss your sales process, call us now on 01905 885 285 to arrange your meeting.

Or to learn more about successful selling watch the video below.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGRDJ5ZncxUWxORTglM0ZyZWwlM0QwJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]