How to join the dots between Sales and Marketing – webinar

 The processes of sales and marketing can often overlap and it’s not always clear where different parts of the sales and marketing process fall. Who is responsible for each part of the  process?

It helps to define exactly what marketing is and how it relates to “suspects” , “prospects” and customers.

In this webinar  Gill Hutchinson from Aardvark Marketing  looks at the difference between the two disciplines and where one part of the process ends and the other begins. We also look at the systems that need to be put in place at each stage.

Listen to the webinar by clicking here