I attended a great meeting this morning, organised by CESTAM at Worcester Bosch. The excellent keynote presentation by the […]
5 top tips on making desicisions
I’ve just read an interesting article by David Wethey, founder of AAI, writing for the Marketing Society. He offered […]
Pass it on- part 1
At our marketing club this week, we were focussing on Word of Mouth Marketing – how it works; why […]
Pass it on- part 2
Back to Word of Mouth Marketing – what are the challenges and how do we make it work for […]
Sales AND Marketing- joining the dots
Here’s a little exercise for you that might be useful. Make a quick list of what you consider to […]
“Nobody has ever mentioned Marketing and KPI’s to me in the same sentence…”
I met a sucessful business owner this week who said this to me. My immediate – shocked – reaction […]
Carpe Diem
I know it’s a bit of a cliche, but sometimes a cliche is the best way to say something. […]
The key is not spending time, but in investing it
It was bitterly cold, windy and snowy this morning at 6.15am when I left Worcester to go to a […]
“And the winner is going to be…”
So here we are, deep in the awards season. Is it just me, or are there an increasing number […]
Simple gut feeling is key to consumer research
“I rely on my gut instinct” or “It just felt right” is often the response we get when we […]