Although marketing automation has been around since the 1980s, today’s software with real-time reactions to your prospects behaviour is […]
Top Ten Teflon Tips to customer service
Recent events at the Aardvark burrow have been the cause of much frustration and raised blood pressure, so I […]
FIB Survey reveals family business focus for the year ahead is on sales and marketing
We Aardvarks understand family businesses – we’re family owned ourselves and this is a characteristic we share with the […]
Marketers in La La Land?
I read an article in last week’s issue of Marketing Week which I found myself passionately agreeing with. Jerome […]
Marketing: Art or Science?
For as long as I have worked in marketing (which is quite a while now) and I suspect for […]
Running and the art of talking…
I recently ran in the Worcester 10k for the Worcestershire Carers Association charity. I had never heard of them, […]
Multi-media marketing – webinar
Today there are more marketing options available to business owners than ever before. As choice increases, many become more […]
Losses count more than gains
A recent article by Crawford Hollingworth published in the Marketing Society website looks at how we respond disproportionately to […]
Getting the most out of creative agencies – webinar
How to get the best out of using a creative agency as a SME business owmer. Creative agencies include […]
Short and sweet…the power of simplicity
While designing the Aardvark App, which is launching soon, I began thinking about paring down. Apps by definition are […]
