[vc_row][vc_column][vc_column_text]When we talk to potential customers, it is all too easy to fix on rational reasons why they might […]
What makes a good judge?
Unless you’ve managed to avoid the news for the last few weeks, you’ll have heard a lot of discussion […]
Successful selling – part 1
[vc_row][vc_column][vc_column_text]Successful selling needs good marketing, and part of good marketing is ensuring that the right message is delivered to […]
Do you know what you don’t know?
[vc_row][vc_column][vc_column_text]Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running […]
Don’t just listen to us…
[vc_row][vc_column][vc_column_text]It is all too easy to say good you are at something, but backing up your statements can be […]
I can say what I like…
I seem to hear this more and more often, usually by someone defending their right to communicate a point […]
SaaS is a raw deal
Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as […]
Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search
I was asked recently by Aimee Farley-Higgs at Headturner Search to take part in their Worcestershire Talking Heads. They […]
Are you selling to a business or a consumer?
[vc_row][vc_column][vc_column_text]Every business is different, so every business needs different marketing to communicate in the right way to the right […]
Why self-regulation doesn’t work
I recently read a story on the BBC website* about fire doors and how, in the aftermath of the […]
