In the week that “the Last Jedi”, the new Star Wars film is released, I have unashamedly borrowed a […]
marketing
Outsourcing is the Key to Better Efficiency
Regardless of what many would have you believe, most people aren’t very good at multitasking. Many people claim to […]
How to join the dots between Sales and Marketing – webinar
The processes of sales and marketing can often overlap and it’s not always clear where different parts of the […]
“Marketing doesn’t work”
We’re used to hearing from frustrated business owners about marketing. They may say “it’s just a waste of money”, […]
If a picture paints a thousand words …
… then these photos will save you reading to the end!
On the left is a photo I took with my iPhone. On the right is the same subject photographed by Bjorn Ewers, a professional photographer based in Berlin. I think my photo is OK, but his definitely has more ‘wow’.
5 top tips to write a blog
Unless you have an effortless funnel of perfect customers landing on your doormat at regular and manageable intervals you […]
Book Review: Content Inc. by Joe Pulizzi
Even in today’s fast-paced world, there is still a place for books. Especially good books. Content Inc. is one […]
Always be a big fish
Are you a big fish in a small pond, or a small fish in a big pond? Generally, it’s […]
When will it be the right time?
You’ve identified a potential new customer, you’ve battled through out of office messages, voicemail and gatekeepers to speak to […]
“I’m playing all the right notes …
… but not necessarily in the right order.” As Eric Morecambe famously said to the great composer and pianist […]