[vc_row][vc_column][vc_column_text]Successful selling needs good marketing, and part of good marketing is ensuring that the right message is delivered to […]
marketing
Do you know what you don’t know?
[vc_row][vc_column][vc_column_text]Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running […]
Don’t just listen to us…
[vc_row][vc_column][vc_column_text]It is all too easy to say good you are at something, but backing up your statements can be […]
I can say what I like…
I seem to hear this more and more often, usually by someone defending their right to communicate a point […]
Are you selling to a business or a consumer?
[vc_row][vc_column][vc_column_text]Every business is different, so every business needs different marketing to communicate in the right way to the right […]
Do what you say
My last blog started with a discussion of IT malfunctions and it might have made me sound like a […]
GDPR Marketing basics for SME’s
There are plenty of myths being circulated about GDPR. For an SME director some of this looks incredibly frightening. […]
Beware a drop in complaints
Like many businesses, we have an external company who provide our IT support. They are very good, quick to […]
Why engagement is so important.
If you are in business the chances are you will be running some form of social media campaign. Social […]
Consistency is key to creating effective marketing
Everyone is familiar with the feast and famine cycle that seems to afflict so many businesses. It can be […]