It’s Friday afternoon and sometimes at the end of a long week I get a bit grumpy, so I’m […]
Marketing
Ethical marketing-what’s your Plan A
Congratulations to M&S as they now enter their 5th year of Plan A, initially committing the company to 100 […]
Policing brands – who wins?
There have been some striking examples of over zealous Olympic brand policing hitting the headlines recently. Earlier this month, […]
Who do you trust with your customers?
Collaborations, partnerships, strategic alliances, introductions, referrals, … So many ways to develop our businesses by sharing customers. But isn’t […]
Five powerful shifts in marketing thinking
No two businesses are the same and therefore no two marketing strategies or plans should be the same either. […]
The difference between sales and marketing
I’ve spent over 25 years working in and around marketing and have been asked a great many times what […]
Are you proud to be British?
Whilst working towards joining everyone in a patriotic, holiday mood this Jubilee bank holiday weekend I suffered another disappointing […]
2DAY- good cross-selling?
If you listen to BBC radio or use the BBC website, chances are you will have seen or heard […]
Research- valuable insight or stating the obvious?
13,000 people surveyed, and the results are in … … younger adults are more likely to binge drink! Who […]
“My customers are too busy…”
… to tell me what they think” Really? In my experience if you aren’t getting much feedback it’s more […]