January is here again – diets, resolutions, a new series of Dancing on Ice and the beginning of a […]
Marketing
Is twice as good really what we want?
While slipping and sliding through the snow and ice in the last few days, I’ve found myself thinking about […]
Plan B
I’ve just heard on my radio about the court case that decided that an airline was liable to compensate […]
Autumn Statement- doom and gloom?
Now we’ve had a day or so to absorb George’s statement and the impact on our personal finances, what […]
Why do a social audit?
For CEO’s of charities and voluntary organisations receiving public funding a major challenge ahead in 2013 is likely to […]
How to implement an effective referral strategy
In conversation with a client a few days ago, I had one of those wonderful (but all too rare) […]
Making a difference
While listening to a well-known classical radio station today, I heard an advertisement for a leading alcoholic spirits brand, […]
“But that isn’t what I wanted”
When I asked Google to search on “Importance of briefing” I was offered 25.4 million results. A quick scan […]
What’s worse than not measuring?
I’m passionate about the need to measure marketing. Most of our clients will probably have heard me go on […]
Takers versus givers- why financial regulation fails
We’ve all read the news about flawed financial regulation, excessive risk-taking, poor auditing and lack of personal responsibility in […]