Local (Worcester) readers may have spotted an advertisement in the newspapers this week by Aldi highlighting their similarity to […]
Marketing
Stunts don’t always go to plan
When I was school age, one of our big heroes was Evil Knievel. For those younger than me, in […]
Perfecting priorities
How often in your business do you find it difficult to set priorities for your marketing? Have your ever […]
I’m just hanging out with friends at the bar
In amongst all the loud noises about the opportunity that Facebook offers businesses, there are a few contrary experiences. […]
Mystery shopping-friend or foe?
Worcester city centre businesses were recently offered the opportunity to have a mystery shopper visit their premises through the […]
Mad Hatters
I’ve just got back to work after a very pleasant break in Cornwall and felt the need to talk […]
Die fast, die slow or change strategy?
What’s the difference between strategy and tactics? There are lots of great textbook answers to this question, but I’m […]
The chocolate in the chilli
When I make chilli con carne at home I always put a bit of chocolate in it – the […]
Business Link – good or bad?
As Business Link nears the end of its existence, it was interesting to read an article in the Sunday […]
Poor customer service from British Gas- but are they alone?
You’ve probably seen the news today that British Gas were fined £2.5M for not handling customer complaints properly. It […]
