I’ve been asked more than a few times “what makes a good marketer?” Like any profession, there are lots […]
Marketing
Lessons we can learn from Dropbox
As a Dropbox user, my attention was captured by an item on the BBC website this week called ‘Dropbox […]
3 reasons to know your customers better
On 11th June, the Guardian published an article on the Small Business page of their website written by James […]
“They just don’t get it”
It’s a comment I’ve heard more than a few times from business owners and sales directors. Usually they are […]
Which 50% is working? – variations on a quotation
A business owner I spoke to last week reminded me of the famous quote about marketing “I know 50% […]
How to get your press releases published
What makes a good story? How do I make my business a subject people actually want to read and […]
So much more than just chocolate
So Easter is upon us once again and the shops have been full of chocolate eggs, rabbits and chickens […]
In with the “new” and out with the “classic”
It was April the 23rd yesterday; St George’s day when the red and white flag flies on churches and […]
What money can’t buy – the morals of markets
We now live a world where almost everything can be bought and sold for profit and where most of […]
Price or value?
Following on from Gill’s blog last week, I have been thinking more about pricing, the difference between price and […]