Is it just me, or are there really lots of quite poor communication from companies on social media these […]
Marketing
How did we miss that?
In yesterday’s Sunday Times I spotted something strange on page 10 of the Sport section. In an article about […]
Keep your marketing legal
An often overlooked aspect of marketing is the need to stay within the law. Many enthusiastic marketers are unaware […]
“Seek first to understand,…
… then to be understood”, Stephen Covey This is Habit 5 from the famous book “7 Habits of Highly […]
The future of pubs – learning for all businesses?
I visited the Casual Dining Show this week, primarily to see two of our clients who were exhibiting at […]
Online and Offline combination the magic combination
On Thursday John Lewis reported strong Christmas results, like for like sales up 6.9% vs. the previous year. Whilst […]
Do your funnels leak or filter?
Sales and marketing often use the concept of a funnel to describe the process by which opportunities turn into […]
Wow – what happened to our big name brands?
Woolworths, HMV, Ratners, PanAm, Blockbuster, Comet … Big name brands that suddenly disappeared from our lives in recent years […]
How better marketing can increase charity donations
The UK Government Behavioural Insights Team (or BIT for short) recently gave some thought as to how Joe Public […]
Beware the race to the bottom
Price competitiveness – it’s a topic that always guarantees an interesting discussion with a client but one that is […]
