Aardvark Marketing Consultants Ltd have again been recognised this year as innovative leaders winning the Corporate Vision Magazines Technology […]
Marketing
Are you buying marketing without a list?
Have you ever stood at the checkout in grocery supermarket and wondered how you managed to spend so much? […]
The evolution of marketing segmentation
We’re in a golden age of marketing segmentation and automation. Marketers are benefiting from being able to personalise marketing […]
5 top tips to write a blog
Unless you have an effortless funnel of perfect customers landing on your doormat at regular and manageable intervals you […]
Book review – Everybody Writes by Ann Handley
“If you have a website, you are a publisher. If you are on social media, you are in marketing. […]
Top tips for a strong pricing strategy
Pricing strategy is undoubtedly the Cinderella of the marketing toolkit. Whilst managers get excited about developing new products or […]
Have you got a Marketing Camel ?
There is an old saying that “a camel is a horse designed by a committee”. Lots of features which […]
Getting to your “more”
In my most recent blog, I covered the subject of marketing objectives, suggesting that very often they begin with […]
What’s your genuine passion?
What gets you out of bed in the morning? Are you chomping at the bit from the outset or […]
Book Review: Content Inc. by Joe Pulizzi
Even in today’s fast-paced world, there is still a place for books. Especially good books. Content Inc. is one […]
