Have you ever started to do business with a company and then changed your mind due to the initial […]
Marketing
Marketing myths – 1. Marketing is a cost
Many business owners see marketing as a ‘necessary evil’, something that has to be done and is just a […]
Slipping into the downward price spiral
Last week’s Marketing magazine had an interesting article about the “cut-throat world of contact lenses”. Apparently Specsavers have repeatedly […]
To network or not to network?
That is the question – it sometimes seems as though you could fill every breakfast lunch and evening with […]
