Even those who don’t follow politics closely will have stuggled to avoid the media coverage of this week’s council […]
Marketing
Pass it on-part 3
Yes, the moment you avid readers have been waiting for! The third and final installment of my thoughts on […]
Who asks ‘stupid questions’?
I attended a great meeting this morning, organised by CESTAM at Worcester Bosch. The excellent keynote presentation by the […]
5 top tips on making desicisions
I’ve just read an interesting article by David Wethey, founder of AAI, writing for the Marketing Society. He offered […]
Pass it on- part 1
At our marketing club this week, we were focussing on Word of Mouth Marketing – how it works; why […]
Pass it on- part 2
Back to Word of Mouth Marketing – what are the challenges and how do we make it work for […]
“Nobody has ever mentioned Marketing and KPI’s to me in the same sentence…”
I met a sucessful business owner this week who said this to me. My immediate – shocked – reaction […]
Carpe Diem
I know it’s a bit of a cliche, but sometimes a cliche is the best way to say something. […]
“And the winner is going to be…”
So here we are, deep in the awards season. Is it just me, or are there an increasing number […]
Simple gut feeling is key to consumer research
“I rely on my gut instinct” or “It just felt right” is often the response we get when we […]