Today isn’t a great day for anyone who is superstitious. In fact they are probably reading this with their […]
Marketing
Message received… or over and out?
In marketing as well as in other business communication, it’s really easy to think that sending out a message […]
How to avoid the empty chairs
It may just be me, but I’ve observed recently that it is becoming more challenging to plan and organise […]
Does your pipeline gush or dribble?
If you have a sales pipeline that consistently delivers on or above target levels of new customers, sales and […]
Thorough diagnosis before prescription
I visited my local GP surgery earlier this week with a minor ailment (I cracked a rib at the […]
Do you really need a marketing director?
Most small and medium sized businesses don’t employ a full time marketing director, but are they missing out on […]
‘Tis the season to be planning
I know there are more important things to do at Christmas, but it is also traditionally the time of […]
Ready … Aim … Fire
Apologies if you were hoping to read more about the explosion of firings in the latest series of The […]
Is your marketing good, bad or ugly?
It’s not always easy to benchmark our own performance – some of us can be overly self-critical, others are […]
Does spelling, grammar and punctuation really matter?
“More choice, less calories.” So says the advertisement for Coca-Cola™ that ran in the Sunday newspaper I read last […]