Collaborations, partnerships, strategic alliances, introductions, referrals, … So many ways to develop our businesses by sharing customers. But isn’t […]
Year: 2012
Five powerful shifts in marketing thinking
No two businesses are the same and therefore no two marketing strategies or plans should be the same either. […]
The difference between sales and marketing
I’ve spent over 25 years working in and around marketing and have been asked a great many times what […]
Are you proud to be British?
Whilst working towards joining everyone in a patriotic, holiday mood this Jubilee bank holiday weekend I suffered another disappointing […]
2DAY- good cross-selling?
If you listen to BBC radio or use the BBC website, chances are you will have seen or heard […]
Research- valuable insight or stating the obvious?
13,000 people surveyed, and the results are in … … younger adults are more likely to binge drink! Who […]
“My customers are too busy…”
… to tell me what they think” Really? In my experience if you aren’t getting much feedback it’s more […]
“Like Asda, only cheaper”
Local (Worcester) readers may have spotted an advertisement in the newspapers this week by Aldi highlighting their similarity to […]
Stunts don’t always go to plan
When I was school age, one of our big heroes was Evil Knievel. For those younger than me, in […]
Perfecting priorities
How often in your business do you find it difficult to set priorities for your marketing? Have your ever […]