[vc_row][vc_column][vc_column_text]It is all too easy to say good you are at something, but backing up your statements can be […]
Marketing
I can say what I like…
I seem to hear this more and more often, usually by someone defending their right to communicate a point […]
SaaS is a raw deal
Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as […]
In a race to the bottom who loses?
I had the unhappy task today of attending the funeral of my uncle. He died a couple of weeks […]
Double celebrations for Excellence in Innovation at Aardvark Marketing
Aardvark Marketing Consultants are celebrating winning two UK awards at this year’s Technology Innovators CV Magazine awards, building on […]
Are you struggling to keep up with social media changes?
[vc_row][vc_column][vc_column_text]Are you looking round at your competitors and seeing all their activity? Are you worried that you aren’t doing […]
Competitive Advantage – Part 1
Competitive advantage ultimately comes down to two questions. How are you different? And does anyone care? In order to […]
Feast or famine?
Are you either too busy or too quiet? Do you find yourself struggling to keep up with the demand […]
Do what you say
My last blog started with a discussion of IT malfunctions and it might have made me sound like a […]
How to build lasting customer loyalty
John Sills, director at The Foundation described very eloquently why usefulness of a product or service to a customer […]
