If you have ever wondered why some communications and communication channels work better than others at generating sales and […]
Marketing
Jumping on the Bandwagon
A survey carried out last week found that 66% of people wouldn’t be more likely to buy products that […]
Do you know how much Marketing costs?
Apologies if this question offends anyone, but in nearly 6 years of working with small and medium sized businesses, […]
Marketing = Sales
The Grocer magazine ran an article last week highlighting a 9% drop in sales value for Hovis in the […]
Lost for words?
So the decision is made – updating the website, buying an advertising space in the local newspaper, issuing a […]
Who owns your marketing materials?
You do of course…but do you? I keep meeting business owners who when I do a bit of digging […]
“We could have done that ourselves…”
We’ve all heard the story about what consultants do – “they take your watch and tell you the time!” […]
Important, not urgent
In over 25 years of work, I have ‘learned’ about time management on many occasions, but still find myself […]
Chasing the Dream
Like many hundreds of thousands of other parents, last Thursday was a big day for Gill and I, waiting […]
If you could get your money back…
… what would you stop doing? We have all probably done things that didn’t work, or at least not […]