Pricing strategy is undoubtedly the Cinderella of the marketing toolkit. Whilst managers get excited about developing new products or […]
Year: 2017
Snatching defeat from the jaws of victory
Imagine this situation: Your biggest customer, on whom you depend heavily for sales and profit announce that they are […]
Stop Working Below Your Pay Grade
There are three main resources in business: money, people and time. The only one under our control is time. […]
Have you got a Marketing Camel ?
There is an old saying that “a camel is a horse designed by a committee”. Lots of features which […]
Getting to your “more”
In my most recent blog, I covered the subject of marketing objectives, suggesting that very often they begin with […]
What’s your genuine passion?
What gets you out of bed in the morning? Are you chomping at the bit from the outset or […]
Book Review: Content Inc. by Joe Pulizzi
Even in today’s fast-paced world, there is still a place for books. Especially good books. Content Inc. is one […]
What’s you ‘more’?
In his 1989 book ‘The Seven Habits of Highly Effective People’, Steven Covey selects as his second habit ‘Begin […]
Worcestershire Business Accelerator Programme
De-Mystifying Growth Support and Grants in Worcestershire by Business Accelerator – event on Thursday 6th April This free event […]
It won’t happen to me …
… but what if it did? There is no doubt, life and business is full of risks. If we […]
