What do they all have in common? They all summon up the sentiment of the infamous Marmite slogan – […]
Year: 2015
Families and business – the ups and downs
We work with many family owned and/or managed businesses and know a great many more. We are also a […]
Scale-up business leaders name top challenges
What do the Department for Innovation and Skills, the Local Enterprise Partnerships or LEPs and the Business Growth service […]
Black Friday Customers – do you really want them?
In what seems to be only a couple of years the Black Friday phenomenon has established itself in the […]
Top tips to improve writing for business
Part of my job is to write. A skill I’ve never been formally taught. I compose copy for my […]
Marketing software useless without the know-how
Although marketing automation has been around since the 1980s, today’s software with real-time reactions to your prospects behaviour is […]
Top Ten Teflon Tips to customer service
Recent events at the Aardvark burrow have been the cause of much frustration and raised blood pressure, so I […]
FIB Survey reveals family business focus for the year ahead is on sales and marketing
We Aardvarks understand family businesses – we’re family owned ourselves and this is a characteristic we share with the […]
Marketers in La La Land?
I read an article in last week’s issue of Marketing Week which I found myself passionately agreeing with. Jerome […]
Marketing: Art or Science?
For as long as I have worked in marketing (which is quite a while now) and I suspect for […]
