I haven’t yet watched “You’ve been fired” so I don’t know what Dara, his panel and the audience felt […]
Year: 2014
Do you really need a marketing director?
Most small and medium sized businesses don’t employ a full time marketing director, but are they missing out on […]
‘Tis the season to be planning
I know there are more important things to do at Christmas, but it is also traditionally the time of […]
Ready … Aim … Fire
Apologies if you were hoping to read more about the explosion of firings in the latest series of The […]
Is your marketing good, bad or ugly?
It’s not always easy to benchmark our own performance – some of us can be overly self-critical, others are […]
Does spelling, grammar and punctuation really matter?
“More choice, less calories.” So says the advertisement for Coca-Cola™ that ran in the Sunday newspaper I read last […]
Marketing, Miracle Diet Pills and the Lottery
Have you heard the story about the business owner who created a Facebook page and doubled his business overnight? […]
It only works if you use it
I was re-listening to some Sandler sales training CDs in my car recently and came across the story about […]
“Call me in 6 months”
If you are a B2B business, selling to other companies, the chances are your sales people hear this response […]
Marketing Automation – it’s not just about the IT
There is a lot of discussion at the moment about Marketing Automation and how powerful it could be. Many […]