I haven’t yet watched “You’ve been fired” so I don’t know what Dara, his panel and the audience felt […]
Sales
And if you don’t like football?
All of a sudden, every piece of marketing communication seems to be focused around the world cup. Of course […]
Just how famous do you want to be?
Sellotape, Hoover, Frisbee, Coke … It’s tempting to think or even say “We want to be the Sellotape of […]
Improve the performance of your sales team
A common gripe I hear from business owners concerns the disappointing performance of their sales team. Meetings to discuss […]
Do your funnels leak or filter?
Sales and marketing often use the concept of a funnel to describe the process by which opportunities turn into […]
Why do websites take so long?
I had two meetings with clients yesterday about websites, and a discussion point in both meetings was how much […]
Marketing = Sales
The Grocer magazine ran an article last week highlighting a 9% drop in sales value for Hovis in the […]
5 thought provoking questions about sales
I have just got back from a fantastic day at the Sandler UK Client Summit near Oxford. Lots of […]
Geese, golden eggs and marketing strategy
Like many of you, I am often asked what we do for our clients, usually by business owners who […]
Sales AND Marketing- joining the dots
Here’s a little exercise for you that might be useful. Make a quick list of what you consider to […]