“More choice, less calories.” So says the advertisement for Coca-Cola™ that ran in the Sunday newspaper I read last […]
Month: October 2014
Marketing, Miracle Diet Pills and the Lottery
Have you heard the story about the business owner who created a Facebook page and doubled his business overnight? […]
It only works if you use it
I was re-listening to some Sandler sales training CDs in my car recently and came across the story about […]
“Call me in 6 months”
If you are a B2B business, selling to other companies, the chances are your sales people hear this response […]
Marketing Automation – it’s not just about the IT
There is a lot of discussion at the moment about Marketing Automation and how powerful it could be. Many […]