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Aardvark Marketing > Blog > 2013

Year: 2013

  • “Nobody has ever mentioned Marketing and KPI’s to me in the same sentence…”

    Posted on March 13, 2013January 23, 2023

    I met a sucessful business owner this week who said this to me. My immediate – shocked – reaction […]

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    • Carpe Diem

      Posted on March 13, 2013January 23, 2023

      I know it’s a bit of a cliche, but sometimes a cliche is the best way to say something. […]

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      • The key is not spending time, but in investing it

        Posted on March 13, 2013January 23, 2023

        It was bitterly cold, windy and snowy this morning at 6.15am when I left Worcester to go to a […]

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        • “And the winner is going to be…”

          Posted on February 13, 2013January 23, 2023

          So here we are, deep in the awards season. Is it just me, or are there an increasing number […]

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          • Simple gut feeling is key to consumer research

            Posted on February 13, 2013January 23, 2023

            “I rely on my gut instinct” or “It just felt right” is often the response we get when we […]

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            • What kind of 2013 are you planning?

              Posted on January 13, 2013January 23, 2023

              January is here again – diets, resolutions, a new series of Dancing on Ice and the beginning of a […]

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              • Is twice as good really what we want?

                Posted on January 13, 2013January 23, 2023

                While slipping and sliding through the snow and ice in the last few days, I’ve found myself thinking about […]

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                • Another Twitter disaster

                  Posted on January 13, 2013January 23, 2023

                  Another Twitter campaign hit the headlines last week for all the wrong reasons. McDonald’s began a campaign to promote […]

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                  • Plan B

                    Posted on January 13, 2013January 23, 2023

                    I’ve just heard on my radio about the court case that decided that an airline was liable to compensate […]

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