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Aardvark Marketing > Blog > 2011

Year: 2011

  • Mad Hatters

    Posted on September 13, 2011January 23, 2023

    I’ve just got back to work after a very pleasant break in Cornwall and felt the need to talk […]

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    • Die fast, die slow or change strategy?

      Die fast, die slow or change strategy?

      Posted on September 13, 2011January 23, 2023

      What’s the difference between strategy and tactics? There are lots of great textbook answers to this question, but I’m […]

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      • The chocolate in the chilli

        Posted on September 13, 2011January 23, 2023

        When I make chilli con carne at home I always put a bit of chocolate in it – the […]

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        • Business Link – good or bad?

          Posted on September 13, 2011January 23, 2023

          As Business Link nears the end of its existence, it was interesting to read an article in the Sunday […]

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          • Poor customer service from British Gas- but are they alone?

            Posted on July 13, 2011January 23, 2023

            You’ve probably seen the news today that British Gas were fined £2.5M for not handling customer complaints properly. It […]

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            • How not to do business

              Posted on July 13, 2011January 23, 2023

              Have you ever started to do business with a company and then changed your mind due to the initial […]

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              • Marketing myths – 1. Marketing is a cost

                Marketing myths – 1. Marketing is a cost

                Posted on April 15, 2011January 23, 2023

                Many business owners see marketing as a ‘necessary evil’, something that has to be done and is just a […]

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                • Slipping into the downward price spiral

                  Posted on April 13, 2011January 23, 2023

                  Last week’s Marketing magazine had an interesting article about the “cut-throat world of contact lenses”. Apparently Specsavers have repeatedly […]

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                  • To network or not to network?

                    Posted on March 13, 2011January 23, 2023

                    That is the question – it sometimes seems as though you could fill every breakfast lunch and evening with […]

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