My whole training has been in numbers and business planning and the one thing that all accountants are bad at – it’s a bit of an alien world to us – is marketing.
The thing that I really appreciate about Aardvark is that the decision making isn’t taken away from us, because we are involved in all the discussions in our regular meetings, but I’m talking to someone who actually understands the answers that are going to take us forward in our journey.
Lots of clients of ours ask us for advice in all sorts of ways – IFA’s tax planners and so on – we always have ‘go to’ people, on the marketing side absolutely it would be Aardvark.