Outsourced service takes away all your headaches
The business owner at TLA, Mike Tombs, has long experience of accountancy and business planning at senior level in multi-national companies. A few years ago, he set up his own business as part of an accountancy franchise. The majority of his clients approached him for compliance work – setting up a business, business and personal tax, VAT and statutory accounts and he found that he wanted to do more coaching with ambitious owners, helping them to scale up their business. As a result of this decision he exited the franchise and set up an independent practice.
The main challenge was to reposition TLA as business experts rather than just accountancy practitioners and to attract a different client base.
Mike Tombs says “We hired Aardvark Marketing because we wanted to change our service offering from compliance work to more strategic planning work. We realised that we didn’t have the skill set in house that would enable us to attract the sort of clients we wanted.”
Devise and implement a new marketing strategy for TLA
Review of website: content, structure, and SEO
Program of regular informational blogs for use on website and social media accounts
Promotion of services through social media and email marketing, including data lists and GDPR compliance
Copywriting of a new TLA e-book about better business management
Monthly analysis reports and review meetings for all activity
View our testimonial video with Mike