[vc_row][vc_column][vc_column_text]What makes us different makes us stronger. The trick is understanding what our differences are, and in explaining these […]
Year: 2018
Competitive Advantage – Part 3
[vc_row][vc_column][vc_column_text]Another really important factor to consider is how much it costs to get in front of your customers? We […]
Are you too cheap?
[vc_row][vc_column][vc_column_text]Are you struggling to find the right price for your products or services? Are you worried that you will […]
Competitive Advantage – Part 2
[vc_row][vc_column][vc_column_text]What happens if you don’t focus on competitive advantage? If you don’t give people a reason to choose one […]
Are you struggling to keep up with social media changes?
[vc_row][vc_column][vc_column_text]Are you looking round at your competitors and seeing all their activity? Are you worried that you aren’t doing […]
Competitive Advantage – Part 1
Competitive advantage ultimately comes down to two questions. How are you different? And does anyone care? In order to […]
Feast or famine?
Are you either too busy or too quiet? Do you find yourself struggling to keep up with the demand […]
Do what you say
My last blog started with a discussion of IT malfunctions and it might have made me sound like a […]
How to build lasting customer loyalty
John Sills, director at The Foundation described very eloquently why usefulness of a product or service to a customer […]
The gender pay gap should be everyone’s concern
This blog is personal and it’s not my usual ‘marketing’ topic. It is, however, about a major challenge facing […]
