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Aardvark Marketing > Blog > 2018

Year: 2018

  • What makes a good judge?

    What makes a good judge?

    Posted on October 12, 2018January 23, 2023

    Unless you’ve managed to avoid the news for the last few weeks, you’ll have heard a lot of discussion […]

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    • Successful selling – part 1

      Successful selling – part 1

      Posted on October 12, 2018January 23, 2023

      [vc_row][vc_column][vc_column_text]Successful selling needs good marketing, and part of good marketing is ensuring that the right message is delivered to […]

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      • Do you know what you don’t know?

        Do you know what you don’t know?

        Posted on September 21, 2018January 23, 2023

        [vc_row][vc_column][vc_column_text]Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running […]

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        • Don’t just listen to us…

          Don’t just listen to us…

          Posted on September 14, 2018January 23, 2023

          [vc_row][vc_column][vc_column_text]It is all too easy to say good you are at something, but backing up your statements can be […]

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          • I can say what I like…

            I can say what I like…

            Posted on September 7, 2018January 23, 2023

            I seem to hear this more and more often, usually by someone defending their right to communicate a point […]

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            • SaaS is a raw deal

              SaaS is a raw deal

              Posted on August 21, 2018January 23, 2023

              Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as […]

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              • Gill Hutchinson is a  “Worcestershire Talking Head” for Headturner Search

                Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

                Posted on August 17, 2018January 23, 2023

                I was asked recently  by Aimee Farley-Higgs at Headturner Search to take part in their Worcestershire Talking Heads. They […]

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                • Are you selling to a business or a consumer?

                  Are you selling to a business or a consumer?

                  Posted on August 17, 2018January 23, 2023

                  [vc_row][vc_column][vc_column_text]Every business is different, so every business needs different marketing to communicate in the right way to the right […]

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                  • Why self-regulation doesn’t work

                    Why self-regulation doesn’t work

                    Posted on August 14, 2018January 23, 2023

                    I recently read a story on the BBC website* about fire doors and how, in the aftermath of the […]

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                    • Suspect or prospect?

                      Suspect or prospect?

                      Posted on August 10, 2018January 23, 2023

                      [vc_row][vc_column][vc_column_text]Unsure whether you have enough suspects or prospects? Or are you not entirely clear about what suspects and prospects […]

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