[vc_row][vc_column][vc_column_text]One of the most frequently asked questions about running marketing campaigns, is “how many names do I need to […]
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What you put in…
[vc_row][vc_column][vc_column_text]It’s the quality of the data that you put in that determines how effective your touch program is. You […]
Delivering a great multi-touch campaign
[vc_row][vc_column][vc_column_text]A multi-touch campaign requires thought. In reality everything requires thought, but sometimes when we are busy it is all […]
Are you sending the right message?
[vc_row][vc_column][vc_column_text]If you are going to the effort of designing, producing and implementing a multi-touch program, it is vital that […]
How is your relationship?
[vc_row][vc_column][vc_column_text]All relationships go through phases and the relationships we have in our sales process are no different. Like all […]
Making the most of your marketing machine
[vc_row][vc_column][vc_column_text]Once you have designed your multi-touch plan, created the touches you are nearly ready to begin. But who are […]
What is a touch?
[vc_row][vc_column][vc_column_text]In our last blog we discussed the magic number of touches that you need in your marketing campaign. The magic […]
What’s the magic number?
[vc_row][vc_column][vc_column_text]So, you are designing your multi-touch marketing program, you have created some really first-class content that is informative and […]
So what are the 5 challenges?
[vc_row][vc_column][vc_column_text]In our last blog we spoke about the research done by Frost and Sullivan that showed that all businesses […]
We are all in the same boat
[vc_row][vc_column][vc_column_text]One of the things that we hear when we discuss marketing with different people, from different industries is this: […]
